Exploring the Chinese Daily-use Ceramics Market: Present Situation and Future

　　1. Unique and Attractive Industry Characteristics
　　Daily-use ceramics, closely related to people's daily lives, possess unique industry characteristics. Daily-use ceramics are tableware ceramics, including plates, bowls, cups, saucers, and other ceramic products, essential in daily life. Applications can be categorized into tableware, tea sets, coffee sets, wine sets, and dinner sets; decorative techniques include in-glaze colors, under-glaze colors, colored glaze porcelain, and white porcelain. It combines practicality and artistry, ranging from tableware meeting basic dining and storage needs to decorative ornaments enhancing the aesthetic atmosphere of life, with wide applications. Compared to architectural and industrial ceramics, daily-use ceramics pay more attention to meeting consumers' daily living needs, with extremely high requirements for quality, safety, and design updates, needing to constantly follow home fashion trends to meet consumers' increasingly diverse and personalized aesthetic and usage needs.
　　2. Stringent Standards Safeguarding Quality Life
　　In terms of quality standards, the requirements for daily-use ceramics are extremely strict. For daily-use ceramic products, the National Ceramic Standardization Center and the State Administration of Quality Supervision and Inspection have organized and implemented numerous national standards for the daily-use ceramics industry, and have established mandatory standards for indicators such as lead and cadmium leaching. Simultaneously, the International Organization for Standardization and various government departments have also established various general or mandatory standards for daily-use ceramics, such as the ISO 5644:2024 standard "Ceramic tableware - Specifications and test methods", and the comprehensive standard for toxic metal release from ceramic tableware and cookware released by CERAM (Ceramic Tableware).
　　From the raw material selection stage, layers of quality control are necessary to ensure product quality. The high-quality raw materials provided by the company lay a solid foundation for high-quality finished products. Ceramic products must undergo high-temperature firing to ensure no lead and cadmium leaching, meeting relevant national standards for food contact materials, thereby ensuring the safety of users' diets. Meanwhile, in terms of appearance, there are detailed specifications for Size accuracy, glaze quality, and the firmness of painted designs. Any minor flaws can affect the overall product quality and sales, prompting companies to continuously optimize production processes and improve product quality.
　　3. Steady Growth in Production Scale
　　In recent years, China's daily-use ceramic production has shown steady growth. According to relevant data, from 2014 to 2023, China's daily-use ceramic production increased from 40.9 billion pieces to 66.7 billion pieces, a year-on-year increase of 2.14%, demonstrating a positive development trend. With a profound ceramic cultural heritage, mature production technology, and a complete industrial chain, China has become a global giant in the production of daily-use ceramics. From the perspective of production area distribution, provinces such as Guangdong, Jiangxi, and Hunan have formed large-scale industrial clusters. Numerous enterprises fully utilize their respective advantages, covering various production methods from traditional handmade production to modern mechanized production, continuously supplying various daily-use ceramic products to domestic and international markets, such as tableware, tea sets, and sanitary ceramics. This not only meets the huge domestic consumer market demand, but its export volume has also increased year by year, occupying an important position in the international market.
　　4. Outlook on Future Development Trends
　　① Intelligent Innovation: With the acceleration of modern life's pace, intelligent ceramic products have emerged. For example, tableware with self-heating and temperature sensing functions, and ceramic sanitary ware that can monitor water quality and automatically clean. These innovative products perfectly integrate technology with traditional ceramics, bringing consumers a new user experience, greatly satisfying the pursuit of convenient lives among the younger generation, and injecting new vitality into the development of the daily-use ceramics industry.
　　② Green and Sustainable Development: Against the backdrop of increasingly popular environmental protection concepts, the ceramics industry is actively responding and vigorously promoting green and sustainable development. Many companies are adopting environmentally friendly raw materials and optimizing firing processes to reduce energy consumption, while also focusing on researching and developing biodegradable ceramic materials to reduce waste emissions during production. This series of measures not only conforms to national policy guidance but also effectively enhances the social image of enterprises, winning the favor of environmentally conscious consumers and laying the foundation for the long-term development of enterprises.
　　③ Personalized Customization: Currently, consumers' pursuit of personalization is becoming increasingly strong, and customized daily-use ceramics have become a new market favorite. From wedding commemorative tableware with patterns exclusive to the couple to corporate logo gift ceramics, customized products can meet the special needs of various scenarios. This trend has prompted enterprises to transform from the traditional mass production model to a flexible customization model, not only improving the added value of products but also enhancing the market competitiveness of enterprises, opening up new space for the development of the daily-use ceramics industry.